Layout requirements

Technical requirements

Files are accepted in the following formats: TIF, JPG, PDF, PSD, EPS, CDR, AI
Not accepted: GIF, BMP, PICT, DOC, XLS и др.


Layout size
The layout should be made with a 2 mm allowance on each side.

Significant information should be located at least 5 mm to the edge of the layout, taking into account the allowance. All elements "right through" (photo or background image) should occupy the entire area of the layout. Files should not contain cut marks, alignment crosses, scales and any other elements.

For example:
Pre-cut business card format: 54x94 mm, post-cut size will be 50x90 mm;
The pre-cut leaflet format: 103x214 mm, the post-cut size will be 99x210 mm.


The minimum size of self-adhesive for manual cutting is 50 * 50 mm

General file requirements
All layers are flattened
Do not contain alpha channels
Does not contain links to embedded images (for CDR, AI and EPS format)
Color model - CMYK


TIF file
All layers are merged into Background / Background
Does not contain alpha channels
Contains no compression
Color model - CMYK


JPG - file
Standard format only. JPG 2000 or JPG stereo format is not allowed
Saved with maximum quality
Contains no compression


PDF file
PDF version not lower than 1.5
Does not contain transparency
Does not contain a gradient fill
All fonts in curves
Contains no marks, cuts or other non-printable objects
CMYK color model
crop, trim and media box must be the same size


CDR
Does not contain effects
All fonts in curves
Contains no links to inline images
Does not contain an ole object
Does not contain a gradient fill
There should be no locked or hidden elements and layers
CMYK color model
It is forbidden to set the background of the page through the document properties (Options / Document / Background)
Outline position "outside" or "inside" is not allowed


AI and EPS - file
Does not contain effects
All fonts in curves
Contains no links to inline images
Does not contain an ole object
Does not contain a gradient fill
There should be no locked or hidden elements and layers
CMYK color model
Outline position "outside" or "inside" is not allowed


Resolution
Optimum resolution for offset printing - 300 dpi

Color
CMYK or grayscale 8 bpc
Minimum colorfulness 20%
Maximum colorfulness 300%
Do not embed color profile

Rich black (for large fills and text larger than 36pt) C-50 M-50 Y-50 K-100
small text С-0 M-0 Y-0 K-100
Gray no more than С-0 M-0 Y-0 K-80


Hybrid Spot UV Varnish
Layout provided in PDF format
Minimum line thickness of UV varnish 0.5 mm


Font size
The font size for printing on a light background is not less than 5 pt.
Font size for printing on a dark background is not less than 6 pt.
The minimum line thickness is 0.2mm.


Common mistakes

Bitmaps are not glued into one layer;
The fonts used in the layout are not converted to curves;
Images in RGB color mode;
Incorrect bitmap resolution (too small or too large);
No bleed or wrong bleeds, cuts, off-center positioning;
Using effects and transparency in Adobe Illustrator and CorelDraw;
The small font is provided in bitmaps (it will be hard to read);
All important elements (logos, text, etc.) should be no closer than 5 mm from the edge of the trim format.

Size and flip layout

Layout fields on the example of a business card
The layout should be made with a 2 mm allowance on each side.
Significant information should be located at least 5 mm to the edge of the layout, taking into account the allowance.
All elements to come through (photo or background image) must occupy the entire area of the layout.

Vertical layouts placed horizontally
This is how the vertical layout is placed - "head to head".

For horizontal postcards, the inner side must be turned 180 degrees in relation to the "cover" of the postcard.

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